Below is a guideline chart to help you gauge the required size of your sign. This chart is base on uppercase Helvetica lettering in natural lighting situations with optimal negative space. Other factors that may affect visibility and letter size requirements are: font selection, color scheme, traffic and weather conditions and sign standoff. Please contact us for a consultation.
| Viewing Distance | Max Impact Distance | Min Letter Height |
| 100ft | 30ft | 3 inches |
| 150ft | 40ft | 4 inches |
| 175ft | 50ft | 5 inches |
| 200ft | 60ft | 6 inches |
| 275ft | 70ft | 7 inches |
| 350ft | 80ft | 8 inches |
| 400ft | 90ft | 9 inches |
| 450ft | 100ft | 10 inches |
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